MY FAVES || Norstrom.com // HALF YEARLY SALE

OMG! YOU GUYS IT'S NORDSTROMS || HALF YEARLY SALE

SHOP MY FAVES || FOR HER || FOR THE BABES || FOR THE HUSBAND || & FOR THE HOME

If you know me, you know I love a good NORDIES sale! Since all three of my boys have been sick with the flu over the past week I had a little free time on my hands in-betwen cleaning puke and wiping butts ((sorry if that's TMI, but it's the truth))!

Enjoy! 

SHOP FOR || HER ||

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Kristin Cavallari Bootie

TORY BURCH PLATFORM

STEVE MADDEN SANDALS

 

RED CARTER ONE-PIECE SUIT

buy here

ONE TEASPOON JEANS

FREE PEOPLE PULLOVER

ONZIE MOTO YOGA PANTS

SPEKTRE SUNNIES

SOLE SOCIETY TOTE

REBECCA MINKOFF CROSSBODY

Stella McCartney Tote 

SHOP FOR THE || BABES || BOYS

BILLABONG BUTTON UP

DEMIN CHINO SHORTS

VANS

STRIPED TEE

HURLEY SHORTS

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TWO-PIECE PAJAMAS

SHOP FOR THE || HUSBAND ||

G- STAR TEE

TOPMAN JOGGERS

VOLCOM YIN YANG BOARDSHORTS

VOLCOM BUTTON UP

SHOP FOR THE || HOME ||

CAMEL WOOL PILLOW

TURKISH WASH CLOTHES (set of 6)

ROUND THROW BLANKET

GOLD BAR CART

GEO DUVET

Which piece are you OBSESSED with? 

SHOP our new designs, the HONEYMOON collection!

the

HONEYMOON 

collection 

photo by Clique Images

photo by Clique Images

designed and built custom for you by 

The Crawfords

Almost a decade and two babes later Jesse and I tied the knot last year. We went to Tulum for our honeymoon to celebrate the new beginnings of marriage and we fell in love with every ounce of this place. 

Tulum is where the inspiration for the launch of this collection came from. This is another huge "new beginning" for us as we join forces with Salvaged Soul. 

#husbandandwifeteam

SHOP THIS COLLECTION HERE

keep in mind, this is just the beginning. leave a comment with more pieces you would like to see in the future. 

imitation. flattering? or no?


"Imitation may be the sincerest form of flattery, but it's not a good business plan"


photo by Style Report Mag

I think this topic of conversation has a been long time coming. It's something most of us small business owners have dealt with first hand, probably more than once or twice. 

It's annoying AF when you log on social media and someone who has followed and commented on your photos for the past year changes their name on Instagram to @salvagesoul (mine is @salvagedsoul) and starts hash tagging #momthebuilder. But it is what it is. You vent to your friends about it and move on because first of all you have no idea who this person even is and second of all they are going NOWHERE fast. It's just the name of the game, you cannot gain the same success without doing same the work to get there. 

photo by Style Report Mag

 

"the saddest

thing about

betrayal is that

it never comes

from your

enemies"

 

Now, it's a whole new ball game of betrayal when that "friend" you once vented to goes and does the same thing, in a different way but same shit. I've contemplated for months and months about opening up on this subject but when I saw the quote at the top of this post I knew it was my time. I'm trying my hardest to not make this some immature venting sesh so please, don't judge. I know this happens to more than just me and I want you guys to know that you're not alone.

When you're my "friend" and ask me to quote a table and decide you want to make your own. I get that and I FULLY support it. I love to see my friends doing DIY projects, it makes me proud. I know first hand how hard it is. Now, when you take DIY-ing your own dining table and turn it into a business. Then start mocking my whole brand. Ummm not cool.

Or how about when I help you start a business from the ground up, like even come up with the name of your business, get you a logo, show you how to build wood frames, and put you in contact with EVERY. SINGLE. PERSON and CLIENT I know that would be interested in your work because I want so badly for my friends to feel that same feeling of self fulfillment and pride in something you created with your own two hands. But then you decide you want to grow bigger and start contacting MY clients who I introduced you to behind my back and offer them the same work I do for them from you but for FREE. Not cool b*tch. Not cool. 

Oh, and then there's that friend who's an interior design, one whom you have referred to many clients and even connected her with one of yours for the opportunity to gain her business national exposure on a hit reality show. Her client requests a barn door from me, with a photo of MY DOOR, but she decides that she'd rather start building and selling barn doors from her own company. WEIRD AF. Right? 

Crazy thing is I always end up the "bad guy" and it's bulshit because what did I do? Really! It's funny because the outcome of all these situations are the same. That person who I thought was my "friend" falls off the face of the earth and somehow I become the topic of their conversation with everyone around them but they can never find the time to reach out or talk to me about it. Guilty conscious much? 

I can honestly say, I am not mad at these women. Did they hurt me? Yes. But I am thankful for the lessons learned. Ultimately someone I thought was a friend for years was not. Life goes on.

The moral of this post was not to rant about my experiences but to share with you guys what I have learned through them.

BE

YOUR-f*cking-SELF

Business and money take over people in a really sad way. Success from one person will bring out the worst in another. Women need to stop comparing themselves to others. Stop competing with others. Worry about YOU. I have an ongoing competition with myself. I am constantly striving to be a better person today than I was yesterday. A better mom, a better wife, a better friend, a better business owner. 

At the end of the day, success breeds copycats. People see a good thing happening and they want a piece of it. It won't last for them and most likely won't be successful at all because I will tell you one thing that builds a solid foundation, originality. 

"Success comes from originality not imitation"

Keep your chin upend try to not let these things get to you because chances are they are going to happen again and again. Let it motivate it. Push you to the edge and inspire bigger and better business endeavors. 

let's get in her business// Brittney Kelley of T R I B E - K E L L E Y

MEET BRITTNEY KELLEY

You may recognize this mega babe from being on the arm of husband + co founder of TRIBE KELLY, Brian Kelley from one of my favorite bands and probably yours too, 'Florida Georgia Line'. 

trust me when I say there is much more than meets the eye with this girl


 \\ she is beautiful + intelligent +  has a soul that is burning with passion //

you'll see what I mean and get to know her more when you read her q+a below

I was introduced to their brand, 'TRIBE KELLEY' not too long ago when a girlfriend tagged me in an instagram post. I was immediately drawn to this clothing line before I even knew anything to do with the owners. It was different, it was striking, it was not a brand that was "trying" to be trendy. It was a brand that was setting the trends. Effortless and so chic. 

Not to mention it was a line that was functional. I literally thought "ohhh, I can totally where that out on date night and at school pick up". Now thats what I call a win/win! 


<< here are a few of my favorite pieces >>


GET TO KNOW BRITTNEY + LEARN A THING OR TWO WITH THIS 

q+a

Where does the name 'TRIBE Kelley' come from?

b. "Tribe Kelley was formed when I wanted to transform my college part-time job into a full-time brand my husband and I could both share. I ran my own Esty account in college to pay for my little one bedroom apartment. You could find me studying Psychology & creating one-of-a-kind pieces throughout my schooling at the University of Georgia. I was married by the time my last semester came about & Tribe Kelley was formed on my husband’s tour bus one afternoon. Combining my native american ancestry by using the word “Tribe” and our last name “Kelley,” the brand was born"

What do you find most difficult about running a business with your husband?

b."I find managing our creative and personal time together the most difficult. When your passion is being creative, sometimes it is hard to turn on and off. When your working with your spouse, it is important to schedule “off” time. Off time to me is simply going on a mindless walk in nature or finding yourself driving a backroad having unplanned conversations. It is also important to find personal time to re-charge so that when you are around your spouse you are able to fully give your time and attention to them whether that be for business or personal time"

How do you find balance between traveling so much and running a business?

b. "I run my business on the road while I travel. To be honest, sometimes I get the most work done while on a four hour plane ride to Los Angeles. Some of the best list making sessions happen in the back of an Uber stuck in traffic. Having to adapt to working on a bus, plane or even train sometimes, is one of the most challenging, yet greatest parts of what I do. If I wasn’t able to travel, where would I draw my inspiration? Sometimes I wonder if I was never forced to sit four hours on a plane if I would ever get any computer work done"

It seems like you both have a good hold on originality with your brand, do you feel thats what leads to your success?

b. "My husband and I both are big on being original with your art, no matter what form your creating. With music or design, you must draw inspiration from somewhere, but the result must be something so original it cannot be copied. We design our collections seasons ahead of time, so copying what is currently trending is never an issue for us. We like to create styles that fit our lifestyle at that moment, giving us the upper hand on originality, in my opinion"

Looking ahead 3 years from now, where do you see your brand going?

b. "We dream of having small, curated boutiques all over the US and possibly the world some day"

What has been the hardest struggle through starting and owning your own business? & how did you get through it?

b. "The hardest struggle for me personally, is being too independent. I don’t like to ask for help and sometimes you NEED to ask for help. I like for things to be done in detail and I fear if I don’t do them myself, then they aren’t done right. My biggest challenge has been to let parts of Tribe Kelley be handled by my team. For example, by allowing my social media team to take over, it has given me ample time I need to design & perfect future collections"

If you had one "do over" as a business owner, what would it be?

b. "Having more patience & opening on a correct “fashion schedule.”— I rushed to open my online business because of excitement. I ended up putting myself behind schedule on seasons and I should’ve waited a couple more months."

If you could give an advice card to each couple who is considering starting a business together, what would it say?

b. "Make sure you and your spouse both want to enter business together. I have friends and family couples that would never be able to work together, and that is OK. Some couples operate better having different jobs so that they can come back together at the end of the day and have options to converse about. Other couples enjoy being around each other hourly and are able to work within the same job. Being honest about working together is the best advice I can give. My husband is also a musician, so he gets his time to work on a project separate from our brand, and it is always refreshing to have other topics to chat about at the end of the day" 

Hope you guys enjoyed this feature as much as I did. Now go buy some'TRIBE KELLEY' pieces and let me know your thoughts!

Before + After ZEN Soul Studio// Interior Design Collab

ZEN Soul Studio + Salvaged Soul 

Interior Design Collab


In January a good friend/client of mine called me to tell me she was opening up her own yoga studio and was looking at a couple spaces. Less than 2 weeks later she had the keys to her new studio and I was on a plane to Scottsdale, Az to get our design on!

When I finally got to walk the space I was just flooded with visions. My girlfriend Lindsay, the founder/owner of ZEN Soul Studio was going for a modern glam vibe but still keeping industrial accents in mind. I took measurements and photos of every inch of this place, being this would be a job I would have to oversee from out of state. We did as much as possible in the two days I was there and everything else was via email/phone. Pretty much painted every wall that we did not put wallpaper on white to keep an open airy feel and changed out all the receptacles to a more updated and clean style. We were fortunate enough this space was a yoga studio before and already had the floors and mirrors.

I did not have much time as she wanted to open by her 30th birthday, 4 weeks later!


This meant we needed to 

GET

SHIT

DONE

\\in a very short time//


::STUDIO BEFORE::

::STUDIO AFTER::

this studio truly does set your soul on fire with all the good vibes. brick wallpaper that makes you feel like you're in a New York loft, Restoration Hardware velvet curtains with custom industrial rods, a barn door that is a MAJOR statement piece with its custom metal/wood combination. oh and lets not forget about that 'TAKE what you NEED' tapestry I made the night before the grand opening. beyond in love with this space. 

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::LOUNGE BEFORE::

::LOUNGE AFTER::

this part of the studio really needed some customization with the layout and window/door placement. completed with a custom modern Salvaged Soul sectional, triangle wall shelves, and an oversized floating shelf that doubles as a storage drawer. oh, and should we talk about the to-die-for metallic wallpaper? OMG! pillows and wall art from Z Gallerie, lighting from Restoration Hardware.

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9044.jpg

::STORAGE ROOM BEFORE::

::STORAGE ROOM AFTER::

this space was tricky but nothing a couple oversized triangle shelves can fix, perfect cubbies!


::BATHROOM BEFORE::

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::BATHROOM AFTER::

this bathroom called for some geometric pattern leather wallpaper, a glam metallic salvaged soul wood framed mirror, and a pretty chandelier

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If you local to the Scottsdale area PLEASE do yourself a favor and not only check out this gorgeous space but take a class with Lindsay. Her passion and love for what she's doing shines so bright and you will LOVE a buti yoga class with her <3   

See the website and class schedule HERE! 


q+a


BEING A FIRST TIME BUSINESS OWNER CAN BE SCARY, HOW DO YOU STAY MOTIVATED TO GET THROUGH THE STRUGGLES TO REACH THE SUCCESSFUL POINTS OF EACH DAY?

L." I stay motivated by keeping the focus on what we're striving to do and that is making women feel great about themselves. Regardless if we have one person in class or 20, we give the same energy and make sure everyone leaves feeling amazing and knowing they're part of a community"

WHAT HAS BEEN THE HARDEST STRUGGLE THROUGH THE PROCESS OF STARTING AND OWNING YOUR OWN BUSINESS? & HOW ARE YOU GETTING THROUGH IT?

L. "The hardest struggle has definitely been balancing work and my kids. Between running the studio and shuffling 3 babies around to school, sports, birthday parties etc. it's definitely been a challenge to getting used to. I've had a great support system from my family and the girls who teach at Zen Soul. I can say for a fact it takes a village and I have a damn good one 👊🏼"

IF YOU COULD GIVE AN ADVICE CARD TO EACH WOMEN WHO IS CONSIDERING STARTING THEIR OWN BUSINESS WHAT WOULD IT SAY?

L. "I would say there's never going to be a "good time" to start a business. It's never going to jump right out at you and say do it now! It will always be hard and there will always be obstacles but it's so worth it"


I though I'd switch it up a little bit and answer 3 questions Lindsay had for me <3

+Lindsay asks Christa+

What's one thing you would change if you had to start all over in business?

This is a tough one because I am such a big believer in things happening the way they are suppose to. I'm not saying things have been perfect because there many times I can look back on and want to change them but if those things changed I may have missed out on a learning experience. 

What's your favorite type of client to work with?

A client who values and appreciates my work. Someone who values me as a mother, as a wife, as a business own, and as a creative. I am very fortunate to have built such a genuine clientele. I feel like social media has allowed me to connect to so many clients on a personal level in which the DO value and appreciate my work so much.

How do you find a good balance between kids, work, and relationship?

When I had that ah ha moment of realizing there is no such thing as a perfect balance when you have kids, a husband, and a career. I actually began to feel balanced. I was not stressing on trying to live up to a perfect schedule or routine that society sees you as "balanced" and held together all the time. Some weeks I am able to make dinner every night and some weeks we literally eat out every night. Some nights my kids get a bath, some nights they don't. Some mornings I can make breakfast, some mornings I have the box of cereal in my truck on the way to school and the boys are fighting over who gets to hold it. Its just life. Be thankful you are living and have it in you to pursue the things that make you happy. 

ps: don't be boring, what are your thoughts on this post?

HUGE thank you to Stephanie Heymann Photography for the all of the gorgeous AFTER photos!