let's get in her business// Brittney Kelley of T R I B E - K E L L E Y


You may recognize this mega babe from being on the arm of husband + co founder of TRIBE KELLY, Brian Kelley from one of my favorite bands and probably yours too, 'Florida Georgia Line'. 

trust me when I say there is much more than meets the eye with this girl

 \\ she is beautiful + intelligent +  has a soul that is burning with passion //

you'll see what I mean and get to know her more when you read her q+a below

I was introduced to their brand, 'TRIBE KELLEY' not too long ago when a girlfriend tagged me in an instagram post. I was immediately drawn to this clothing line before I even knew anything to do with the owners. It was different, it was striking, it was not a brand that was "trying" to be trendy. It was a brand that was setting the trends. Effortless and so chic. 

Not to mention it was a line that was functional. I literally thought "ohhh, I can totally where that out on date night and at school pick up". Now thats what I call a win/win! 

<< here are a few of my favorite pieces >>



Where does the name 'TRIBE Kelley' come from?

b. "Tribe Kelley was formed when I wanted to transform my college part-time job into a full-time brand my husband and I could both share. I ran my own Esty account in college to pay for my little one bedroom apartment. You could find me studying Psychology & creating one-of-a-kind pieces throughout my schooling at the University of Georgia. I was married by the time my last semester came about & Tribe Kelley was formed on my husband’s tour bus one afternoon. Combining my native american ancestry by using the word “Tribe” and our last name “Kelley,” the brand was born"

What do you find most difficult about running a business with your husband?

b."I find managing our creative and personal time together the most difficult. When your passion is being creative, sometimes it is hard to turn on and off. When your working with your spouse, it is important to schedule “off” time. Off time to me is simply going on a mindless walk in nature or finding yourself driving a backroad having unplanned conversations. It is also important to find personal time to re-charge so that when you are around your spouse you are able to fully give your time and attention to them whether that be for business or personal time"

How do you find balance between traveling so much and running a business?

b. "I run my business on the road while I travel. To be honest, sometimes I get the most work done while on a four hour plane ride to Los Angeles. Some of the best list making sessions happen in the back of an Uber stuck in traffic. Having to adapt to working on a bus, plane or even train sometimes, is one of the most challenging, yet greatest parts of what I do. If I wasn’t able to travel, where would I draw my inspiration? Sometimes I wonder if I was never forced to sit four hours on a plane if I would ever get any computer work done"

It seems like you both have a good hold on originality with your brand, do you feel thats what leads to your success?

b. "My husband and I both are big on being original with your art, no matter what form your creating. With music or design, you must draw inspiration from somewhere, but the result must be something so original it cannot be copied. We design our collections seasons ahead of time, so copying what is currently trending is never an issue for us. We like to create styles that fit our lifestyle at that moment, giving us the upper hand on originality, in my opinion"

Looking ahead 3 years from now, where do you see your brand going?

b. "We dream of having small, curated boutiques all over the US and possibly the world some day"

What has been the hardest struggle through starting and owning your own business? & how did you get through it?

b. "The hardest struggle for me personally, is being too independent. I don’t like to ask for help and sometimes you NEED to ask for help. I like for things to be done in detail and I fear if I don’t do them myself, then they aren’t done right. My biggest challenge has been to let parts of Tribe Kelley be handled by my team. For example, by allowing my social media team to take over, it has given me ample time I need to design & perfect future collections"

If you had one "do over" as a business owner, what would it be?

b. "Having more patience & opening on a correct “fashion schedule.”— I rushed to open my online business because of excitement. I ended up putting myself behind schedule on seasons and I should’ve waited a couple more months."

If you could give an advice card to each couple who is considering starting a business together, what would it say?

b. "Make sure you and your spouse both want to enter business together. I have friends and family couples that would never be able to work together, and that is OK. Some couples operate better having different jobs so that they can come back together at the end of the day and have options to converse about. Other couples enjoy being around each other hourly and are able to work within the same job. Being honest about working together is the best advice I can give. My husband is also a musician, so he gets his time to work on a project separate from our brand, and it is always refreshing to have other topics to chat about at the end of the day" 

Hope you guys enjoyed this feature as much as I did. Now go buy some'TRIBE KELLEY' pieces and let me know your thoughts!

The Bethenny Show Part 2

Hello again! So where did we leave off? Oh yes. The film crew came over and was here all day getting footage that would later make me cry like a baby if font of the whole world. Having that shown really meant a lot to me because that IS how my every work day looks. I'm building away while the boys are riding their bikes around, asking if they can help mommy, and ALWAYS giving me kisses.

The next morning, January 15th was not only the day I was flying out to New York but it was my babies 5th Birthday! We woke up early, made chocolate chip pancakes with whipped cream, opened presents, and blew FIVE candles out. It was such a bitter sweet day. I knew big things were going to come of this opportunity to be on national television (little did I know what Bethenny had in store for me) but this was the first birthday I was going to be away from him for most of the day. My fiancé and babies took me to the airport and sent me on my way. My birthday boy was just excited to get over to his aunties house and get his other presents haha

I had a layover in Texas and got to New York around 11:00pm. When I got to baggage claim there was a man standing there holding a sign with my name on it. OH YESS! This was just the beginning. I checked into the Hudson Hotel a little after midnight. This place was GORGEOUS! So "New York". I decided to go down to the Lounge and have a big girl drink to celebrate. I was so excited about life. The next morning I did some exploring of the hotel. There was a seasonal restaurant that I WILL be going to this summer. It was th definition of rustic/chic and my furniture would have fit right in. After I got ready I walked out of the hotel to have a Mercedes waiting for me. I was able to see a little bit of the city that morning, It was so beautiful and so different than anywhere is the country I have ever been.

We got to the studio and I was shown to my green room. It was really hitting me now. Shortly after my arrival I was taken to hair and makeup. There was another girl in there with me, she was getting her hair done while I was getting my makeup done (back to back). We had some real good girl talk going on in there along with one of those Maury like talk shows. All the girls were so nice and welcoming. Later while waiting to go onto the stage I realized who it was, Adrienne Bailon. Such a doll! I knew her voice sounded familiar!

The Executive Producer showed me my way to the sofa where I sat next to Bethenny. We introduced ourselves and I was immediately so comfortable. She was SO sweet and genuinely had me there to help me. I felt very connected to her and I would have wanted to be on no other show but hers! They surprised me with the most amazing opportunities for myself and business. I could have never dreamed I would have the Founder of Joss and Main as my mentor and I would be able to have sales on such an amazing website. Or that Furniture.com would give me $10,000 to help my business. I was completely stunned and beyond grateful. I cannot thank them enough for what they have done for me but what I can do is show them they made the right decision and work hard to accomplish more!

Thank you so much for all the love and support. I have had hundreds of people contacting me and appreciate every single comment, message, email, & phone call!



The Bethenny Show Part 1

So, here I go on this rant that I will never get sick of. I'm sure all of you are wondering how I got on The Bethenny Show. I would be curious too! In November I was on The Bethenny Website and decided to submit myself/salvaged soul for the Bethenny In Your Business Segment. I had watched this segment before with a lady who started a fashionable diaper bag line. Bethenny gave her some great advice, really that's all I wanted when I submitted myself. A chance to be able to talk to her and go over my business with someone I truly admire as an entrepreneur and career mom. It was a very simple submission, a few photos and a paragraph about myself and business.

It was December 16, 2013 when I received an email that read the following:

Hello Christa, 

We are considering businesses from around the country for our "Bethenny In Your Business" segment. We'd like to learn more about your business. Please contact us as soon as you can. 


******* *********

I was out grabbing some last minute stuff for my fiancés birthday and had a lot on my mind this day because the voting part of the Freshly Picked Dream Scholarship Contest that I was a Finalist in was getting a little out of hand, and by out of hand I mean I was no longer in 1st place. When I got this email all my worries were gone. I figured even if nothing comes of it how RAD is it that my little email stood out enough for a producer of The Bethenny Show to reach out to me. I called her right away and got voicemail. I left a message and got a call back within the hour. We chatted for about 45 minutes for her to learn more about me and my business. Things went okay and I remember at the end of the conversation she said "if you don't hear back from us don't be discouraged we will keep your info for future segments". Like I said at that point I was so stoked I even got that email to begin with. I was genuinely grateful for the acknowledgement.

It was January 10th and I was on my way to my sisters wedding rehearsal. I answered the phone to a New York number not even realizing it was the same producer that originally emailed me that I had spoke with on December 16th. She wanted to know more. We talked for another 45 minutes. At this time I felt very connected to her. She understood me, my business, and this journey of mine. I cried when I was talking to her (for those of you who personally know me know that does not happen often). She felt me. During our conversation she said I could be flying out to New York as soon as Thursday. YES the Thursday being 6 days away! A couple hours later she emailed me asking for a short video. It took me like 300 times to get the right one haha and not to mention I'm at a hotel, at the rehearsal, in the car with a freshly shattered iPhone trying make this perfect video for Bethenny and the Executive Producers to help make their decision. The wedding weekend was amazing and I was trying to be as stress free as possible by leaving all of this to God. If it was meant to be it would happen.

On Sunday evening I received another email and they wanted me to mail 5 pieces of furniture for Bethenny and the Execs to see in person to go over the quality and stuff. Oh and did I mention they needed them at the studio in NEW YORK by Tuesday morning. I ended up shipping an end table, hanging shelf, and 3 signs express overnighting (paid for by them). At this time I knew they were serious because that shipping was not cheap. The producer said for me to call her as soon as I got out of Fed-Ex. When I called she was basically telling me we will know more tomorrow when Bethenny and the Execs can get more of a visual of the pieces, I replied that makes sense and is totally understandable. She then cut me off and said "OH by the way you're the one they chose for this segment and we are flying you out Wednesday!". I was crying walking into Trader Joes.

The following day they sent out a camera crew to come and film a day in the life of me with my family and business. It all went perfect, you will get to see. I will stop here and let you guys watch the Show Tomorrow to find out the rest!!! I will blog more on the rest of the journey after the airing.  You can find out what time it airs and on what channel HERE.